Skip to content
JustMarv
JustMarv
Free resources

Marketing, minus the hype

It’s not what you do. It’s how you do it.

Honest takes, hard-won lessons and practical resources for people who do their own marketing. From someone who has been the analyst, the developer, the team lead, the freelancer and the owner.

Start here

Pick your way in

  • Read

    The blog

    Essays on strategy, websites, AI and client work, written from experience instead of theory.

    Read the latest
  • Free

    Free resources

    Templates and checklists that give the work some structure. Free to download.

    See what’s free
  • Paid

    Products & services

    Templates you can buy and services done for you, for when you want the shortcut.

    Take a look

From the blog

Latest writing

All posts
AI Is Not a Strategy
Strategy

AI Isn’t A Strategy (It’s A Tool)

My feed is full of people showing off what they built with AI. The prompt that wrote their landing page. The app they shipped in a weekend. The workflow that runs their entire content calendar.

9 min read

Your Website Isn't a Brochure Anymore
Strategy

Your Website Isn’t a Brochure

When the internet first started filling up, nobody knew what they were doing. And I mean nobody. There was no rulebook for how to put an idea, a message, or a product in front of someone on a screen.

5 min read

More Isnt A Strategy Blog Post Photo
Strategy

Doing More Isn’t A Strategy

The world went digital. Business got more sophisticated. And a lot of the people running companies didn’t notice.

9 min read

Coming soon

Free resources

Structure instead of guesswork

Templates and checklists that give the work some structure. Free to download and yours to keep.

Coming soon

Products & services

For when you want the shortcut

Templates you can buy and services done for you. The standard is simple: it has to actually help you, or it doesn’t ship.

JustMarv Avatar

Who’s writing this

Hey, I’m Marv.

I’ve spent the last 15 years in marketing, and I’ve done the work. I’ve read the books, joined the communities, sat through the conferences, bought the courses, and wasted plenty of money along the way. I’ve been the analyst, the manager, the developer, the team lead, the freelancer, and the business owner.

I built this site because I want to help. That’s the whole motive. I’m not here to make big promises so I can get rich off you. I’ve seen how that game works, and the expectation was never your success. It was your payment. What you’ll find here is meant to actually serve you, and I intend to be authentic about that from day one.

More about me

Take what helps and put it to work.

If something here saves you from a mistake I already made, this site is doing its job.

Browse resources