
What 6,000 Support Tickets Taught Me About Customer Management
I assist a web design agency by handling the support side of the business.
26 min read
Marketing, minus the hype
Honest takes, hard-won lessons and practical resources for people who do their own marketing. From someone who has been the analyst, the developer, the team lead, the freelancer and the owner.

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What 6,000 Support Tickets Taught Me About Customer Management
Strategy first, execution second.

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Essays on strategy, websites, AI and client work, written from experience instead of theory.
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I assist a web design agency by handling the support side of the business.
26 min read

My feed is full of people showing off what they built with AI. The prompt that wrote their landing page. The app they shipped in a weekend. The workflow that runs their entire content calendar.
9 min read

When the internet first started filling up, nobody knew what they were doing. And I mean nobody. There was no rulebook for how to put an idea, a message, or a product in front of someone on a screen.
5 min read

The world went digital. Business got more sophisticated. And a lot of the people running companies didn’t notice.
9 min read
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Who’s writing this
I’ve spent the last 15 years in marketing, and I’ve done the work. I’ve read the books, joined the communities, sat through the conferences, bought the courses, and wasted plenty of money along the way. I’ve been the analyst, the manager, the developer, the team lead, the freelancer, and the business owner.
I built this site because I want to help. That’s the whole motive. I’m not here to make big promises so I can get rich off you. I’ve seen how that game works, and the expectation was never your success. It was your payment. What you’ll find here is meant to actually serve you, and I intend to be authentic about that from day one.
If something here saves you from a mistake I already made, this site is doing its job.
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